Yaratıcı Yıkım
Fractional Product Leadership for Fast-Growing Companies
Transforming ambitious ideas into scalable products through strategic disruption and disciplined execution.
Get in Touch →What is Yaratıcı Yıkım?
"Creative Destruction" — a term coined by economist Joseph Schumpeter — describes capitalism's engine of innovation: creating new value by dismantling outdated structures.
In modern business, this means building products, business models, and strategies that challenge the status quo.
My approach embodies this philosophy:
- Question existing assumptions
- Make bold, data-informed decisions
- Create sustainable competitive advantages
Yaratıcı Yıkım isn't just about innovation—it's about delivering the right innovation, at the right time, in the right way.
Services
Fractional Product Leadership
Part-time or project-based CPO/Head of Product support:
- 0-to-1 product strategy and roadmap design
- Product-market fit validation
- Agile transformation and team alignment
- Stakeholder management (board, investors, customers)
Business Model Innovation
Business model design for sustainable growth:
- Revenue model optimization
- Unit economics analysis
- Pricing strategy
- Go-to-market planning
Product Strategy Workshops
Action-oriented workshops that align your teams:
- Discovery & opportunity mapping
- OKR/roadmap planning sessions
- Competitive positioning
- Feature prioritization frameworks
Consulting & Advisory
Custom consulting and training:
- Product management coaching
- Due diligence support (investors/M&A)
- Process optimization
- Tailored training programs
Trusted By
Organizations I've worked with include:
Özyeğin University
Academic program development and strategic planning
METU Technopolis
Startup mentoring and product advisory
Kuartis
Product strategy and business model optimization
Sovos Türkiye/Foriba
Enterprise SaaS product development and tax compliance solutions
Mükellef Teknoloji
FinTech product strategy and platform growth
Core Capabilities:
- Strategic Leadership: Translating business vision into actionable product roadmaps
- Execution Excellence: Driving cross-functional teams from concept to launch
- Team Building & Management: Coaching product teams and establishing scalable processes
- Stakeholder Alignment: Bridging executive vision, engineering reality, and customer needs
- Data-Driven Decision Making: Balancing qualitative insights with quantitative validation
Technical Fluency: HubSpot ecosystems, PHP/Laravel stack, Google Workspace, API integrations
About
I'm Tahir Murat Tortopoğlu, a product strategist and fractional product leader helping fast-growing companies build products that matter.
With a background spanning SaaS product management, business model design, and technical education, I bridge the gap between vision and execution.
My approach combines:
- Strategic thinking rooted in Schumpeterian creative destruction
- Hands-on execution with modern product frameworks
- Cross-functional leadership across tech, business, and education
Based in the Netherlands, I work with international teams building ambitious products across multiple industries.
Registered:
KVK: 99326868
SBI Code: 70202 (Business and Management Consultancy)
Let's Talk
Whether you need fractional product leadership, strategic advisory, or workshop facilitation—let's explore how we can work together.
Tahir Murat Tortopoğlu
Yaratıcı Yıkım
Hoofddorp, Netherlands
KVK: 99326868
Email: info [at] yaraticiyikim [dot] com